The first ever CEO Masterclass


Welcome to the first ever CEO Masterclass dedicated to leaders who want to learn all the aspects to becoming a great and inspiring CEO, and generate super returns. Dive into our 20 chapter, 5-module course available to you on web and mobile.

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Some of the companies we have helped to transform.


Masterclass Modules


CEOs who have applied the Masterclass experience:

  • Their businesses achieve out-performance against the competition within months.

  • Sets their business up to double, triple or quadruple in value within a few years.

  • Sets up a fellowship around them who co-own the business, and a culture which unites their company.

  • Moves them from stressful leadership to personal high performance and inspiring leadership.

The CEO Masterclass will give you all of the top level guidance and practical steps to transform your business with these 4 leadership areas.


These are some of the CEOs inspired by the CEO Masterclass  


The Problem

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2/3 of CEOs struggle to do the job.

Source: Secret of CEO.

No business school or academic institution has in-depth dedicated CEO knowledge or expertise.

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Over 60% of CEOs are not trusted and over 63% have no credibility. Source: Edelman and Forbes.

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We need a new approach for leading as a CEO, and that is why we created the CEO Masterclass.

Over 80% of CEOs and senior leaders are stressed.

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90% of small and medium sized businesses go bust within 10 years.

Steve Tappin


Steve has coached over 500 CEOs globally, including top leaders across the UK, China and Silicon Valley.

In 2017, Xinfu, the CEO Specialist company, co-founded by Steve, won the global award for Professional Service for the Best Leadership of a Mould Breaking Firm.

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Co-wrote "The Secrets of CEOs -150 leaders on business, life and leadership" and "The Secrets of Chinese CEOs”

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TV host

Hosted 9 series of the BBC’s CEO Guru tv show. In which Steve talks to senior managers in leading companies to find out their secrets to success.